A complete brand and reservation system for a Neapolitan pizzeria
I designed the identity, the website and the booking system. Staff take fewer calls, guests get a better first impression.
Stacja Neapol
2024 · Brand from scratch
Scope
- Strategy and communication
- Website and reservations
- Music and atmosphere
- Materials and guest experience
- Social media
- Outdoor advertising
The challenge
A small team and a lot of manual work: booking calls during service, confirming visits, every post designed from scratch. The brand had to bring order and take work off people.
What this project took off their plate
What the team stopped doing by hand:
- Online reservations instead of phone calls answered during service hours.
- Confirmations, reminders and post-visit messages go out on their own, with no manual handling.
- Contractors get up to speed from the digital brand book, with no walkthrough from the owner.
- Consistent communication in the venue, online and across the city, without constant supervision.
- Atmosphere from a curated playlist, with no weekly music setup.
Scope of work
Strategy and communication
- Brand strategy and positioning.
- Communication direction and style.
- Brand language: tone of voice and key phrases.
- An AI assistant for on-brand content.
Website and reservations
- Website design and delivery.
- A custom table reservation system — three steps.
- A panel that manages reservations from one screen.
- Automated mailing: confirmation, a reminder the day before, a message after the visit.
Music and atmosphere
- A curated playlist on Tidal.
Materials and guest experience
- Refined brand typography.
- A new menu and print and online graphics.
- A consistent image style, with graphics created with the help of AI.
- A series of 20 magnets for guests as a keepsake.
- Phrases and illustrations in one style, consistent with the brand language.
Social media
- Post templates (feed and story) based on the visual system.
- Publishing by the team, with no designer sign-off.
Outdoor advertising
- Billboards.
- Banners.
- Closing the brand’s presence in the neighbourhood.
Teasers
Contact
Tell me about the idea
Describe your idea in one sentence. I will reply within two business days and suggest a first step.